Mercedes-Benz Model Finder: Product finding re-imagined
The Mercedes-Benz Model Finder enables customers to easily find their dream car in a constantly growing range of products. It aims to provide the perfect product recommendation with as little interaction cost as possible.
Customers can explore matching vehicles or take their recommendation to the car configurator without starting from scratch. Basis for the recommendations is an innovative semantic information service that maps specific customer needs to potential vehicle features and complete configurations.
I led the strategy phase that included foundational research (identification of most relevant buying criteria), product definition, stakeholder alignment, ideation and directional research (validation of first prototypes). I also provided guidance and support during agile execution.
My role: UX Lead strategy, supervision MVP
Agency: NOLTE&LAUTH
Team: UX - Maximilian Kräßig, Art Direction - Markus Mannes & Thomas Borowiak, Development - Sebastian Luxem & Fabrice Michaud , Product Management - Frank Sesselmann
